For the looming battle against Ford's Ranger Raptor, Chevrolet has launched a preemptive strike by fitting more off-road equipment to the Colorado ZR2 and naming it after a burly farm animal: the Bison.
While the Bison may or may not rise to the level of a Raptor, new equipment makes this trail-ready pickup even more capable. Based on the ZR2 AEV concept from last year's SEMA show, the ZR2 Bison features gear from American Expedition Vehicles (an off-road outfitter, well known mostly among Jeep owners) but doesn't turn the Bison into a desert racer. An angry new visage—courtesy of an AEV steel bumper with fog lights and a winch mounting plate underneath a new grille with "CHEVROLET" spelled out across its width—sets the Bison apart from ordinary ZR2s. Larger fender flares over custom 17-inch black wheels and 31-inch Goodyear Wrangler DuraTrac tires, Bison decals on the bed, and an AEV steel rear bumper with integrated tow hooks round out the exterior changes. For rock bashing, Chevy swapped the ZR2's aluminum skid plates for steel units—a total of five covering both differentials, the engine oil pan, the transfer case, and the fuel tank. Additional logos of a charging bison and the AEV name appear on the tailgate and headrests.